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QR codes have made a massive comeback, and for good reason. They're the perfect bridge between in-person interactions and online reviews. Here's how to use them effectively.

Why QR Codes Work for Reviews

QR codes eliminate friction in the review process:

**Instant access**: One scan takes customers directly to your review page

**No typing required**: No need to search for your business online

**Works on all phones**: Modern smartphones have built-in QR scanners

**Trackable**: Know how many people are scanning your codes

Where to Place Your QR Codes

Strategic placement is key to maximizing scans:

1. At the Point of Sale

On the checkout counter

On payment terminals

On receipt holders

2. In Your Physical Space

On tables or waiting areas

On exit doors

In restrooms (yes, really!)

On product packaging

3. On Marketing Materials

Business cards

Flyers and brochures

Vehicle wraps

Uniforms and name tags

4. On Printed Receipts

Include QR code at the bottom of receipts

Add a brief call-to-action above the code

Make sure it's large enough to scan easily

Best Practices for QR Code Design

Keep It Simple

Use a clean, high-contrast design

Ensure the code is at least 1 inch square

Leave white space around the code for easy scanning

Add Context

Include clear text: "Scan to Leave a Review"

Add your logo for brand recognition

Use an arrow or visual cue pointing to the code

Test Before Printing

Scan the code with multiple devices

Test in different lighting conditions

Verify the link goes to the correct page

Creating Your Review QR Codes

With LocalReviews, generating QR codes is simple:

Go to your dashboard

Click on "QR Codes"

Customize the style and colors

Download and print

Each QR code links to your branded review page, where customers rate their experience before being directed to Google (for happy customers) or to your internal feedback form (for those with concerns).

QR Code Campaign Ideas

The Table Tent

Create a small table tent with your QR code and place it where customers wait or dine. Include text like: "Enjoyed your experience? Let us know! Scan to leave a review."

The Follow-Up Card

Hand customers a small card with your QR code as they leave. Personal handoff increases scan rates significantly.

The Receipt Addition

Add your QR code to printed receipts with: "Your feedback matters! Scan to share your experience."

The Poster

Create an eye-catching poster for high-traffic areas. Include your star rating and number of reviews to build social proof.

Tracking Your Success

Monitor these metrics to optimize your QR strategy:

**Scan rate**: How many people are scanning?

**Conversion rate**: How many scanners leave reviews?

**Location performance**: Which placements work best?

**Time patterns**: When do most scans happen?

Common Mistakes to Avoid

**Too small**: Make sure codes are easily scannable

**Poor placement**: Eye-level or natural hand positions work best

**No call-to-action**: Always tell people what to do

**Outdated links**: Test codes regularly

QR codes are a powerful, low-cost way to boost your review collection. Start with one or two strategic placements and expand based on what works for your business.

Using QR Codes to Collect Reviews: A Complete Guide